New Go365 Wellness Program Rewards Humana Medicare Advantage Members Who Pursue Better Health

Humana Inc. (NYSE: HUM) today announced that Go365™, a wellness and loyalty program known previously as HumanaVitality®, will launch on Jan. 1, 2017, as a program in most Humana Medicare Advantage plans through online and offline channels. Go365 will also be available to Commercial employers who have medical insurance through Humana and employers who purchase it as a stand-alone wellness program.

Go365's design will help motivate Medicare members and inspire positive life changes by providing a fun and easy way to track healthy habits and activities, including obtaining recommended wellness check-ups, immunizations and screenings. Those habits are recognized, and members are rewarded with "Bucks," which have no cash value but can be redeemed in the Go365 Mall for items like gift cards, movie tickets and Go365-compatible fitness devices.

Members are able to choose their level of engagement and participate in personalized activities tailored to their specific health needs and interests.

"We want Medicare beneficiaries to stay engaged in their health as they age, and wellness programs like Go365 make it easier to start with healthy activities each and every day," said Joe Woods, Vice President, Go365. "Go365's special features make healthy choices and working toward personal healthy goals rewarding and fun."

The program features multiple user benefits, including:
  • A dashboard for members to easily view their current progress, available Bucks, daily and monthly stats, and activities they can complete.
  • Multiple ways to engage and earn Bucks, including taking a Go365 Health Assessment, completing a verified workout or getting a biometric screening.
  • Go365 makes it easier for members to earn more Bucks by rewarding members at nearly all levels of physical activity.
  • For the first time, Go365 members can access all activities in a central location and choose which ones best fit their personal wellness goals.

Medicare beneficiaries who are interested in utilizing Go365 should visit to research which Humana Medicare Advantage plans include this program and learn more about each plan's benefits. For more information on Go365, visit

About Go365

Go365™ is a wellness and rewards program deeply rooted in behavioral economics and actuarial science to motivate and reward members for taking steps to improve and continue their healthy behaviors. The program will serve more than 5 million members nationwide with over 105 million member months of data. By integrating rewards with health, Go365 provides the tools and support to help the program's members live healthier lives and reduce healthcare costs.

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