DALLAS, Nov. 29, 2016 /PRNewswire/ -- GroupRevMax today launched GroupRevMax Meeting Booker, a component that enables hotel websites to sell complete meeting packages including guest rooms, meeting space, Food & Beverage, and Audio Visual Equipment online and enable credit card payments. While the largest hotel franchises have this on their website, the rest of the industry has been lacking this and is at a competitive disadvantage and GroupRevMax hopes to level the playing field with this release. "We are in an era where a lot of people value instant results over human interaction and this feature will satisfy the need while also reducing the load on sales teams, who no longer have to send proposal, contracts, etc. for small meetings booked online," said SVP of GroupRevMax, Ram Mohan. "Many small meetings are organized by busy executives, so we also have other time saving features like rebooking a meeting based on a past meeting that we think will improve repeat business." Comparing the current scenario to the birth of online travel agencies, Mr. Mohan added, "While comparing hotels were the prime reason, OTA growth was also fueled by the fact that hotels at the time lacked a good booking engine on their own website. Now the industry is focusing on direct bookings while a similar process is underway in the group segment with third parties allowing meeting booking online and charging hotels a commission. So, hotels have to allow small meetings to be booked online sooner rather than later." Hotel Industry so far hasn't been able to do this since the third parties were the same companies offering this solution and were charging a commission for sales that originated on the hotel's website. The alternative of developing something in-house for group sales was also not viable for most hotels since they lack the IT capability. GroupRevMax solves this problem by offering the solution commission free.