Paris, France, Nov. 29, 2016 (GLOBE NEWSWIRE) -- FOR IMMEDIATE RELEASE Lectra event probes furniture trends and technology to stand out from the crowd Furniture manufacturers from 16 countries explored fresh perspectives set to stimulate growth and innovation during Lectra's 'Stand out from the crowd' seminar Paris, November 29, 2016 - Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, brought together more than 90 furniture manufacturers and industry experts at their annual seminar dedicated to the furniture industry. Taking place at Lectra's International Advanced Technology and Conference center in Bordeaux-Cestas, France, the event was devoted to sharing insights on innovations to get ahead of the competition. The two-day event encouraged manufacturers of upholstered furniture to think about their activities from a different perspective. In the face of growing competition and tighter manufacturing deadlines, participants delved into consumer and design trends, as well as technologies and processes, which enable them to stand out from the crowd. "Four major trends are having an extensive impact on the industry," underlined Edouard Macquin, sales director, Lectra. "The Millenials generation and their new ways of consuming; growing digitalization in companies; the Industry 4.0 revolution; and the transformation of the Chinese market." Environmental and societal changes are also impacting the evolution of consumer habits, explained Pierre Villeneuve, co-founder of consultancy firm HxLab. What major challenges do manufacturers face? Presented for the first time, market research company CSIL unveiled the results of a global survey, carried out with Lectra, which probed the key challenges facing manufacturers of upholstered furniture. The majority of the manufacturers cited shorter delivery times as a fundamental challenge because it means reassessing the entire supply chain. Intensified competition and the urgent need to differentiate from the competition were also cited as major challenges, together with mastering margins and the rarity of skilled labor.