Hasbro's Pie Face Showdown Is Top Toy so Far This Year, Amazon Says

Editors' pick: Originally published Nov. 29.

Hasbro's (HAS) Pie Face Showdown Game is the top selling toy so far this year, helping both e-commerce and brick-and-mortar retailers reel in sales on and around this year's Black Friday weekend.

The Hasbro game, in which two players compete to find which will be smushed in the face by a dollop of whipped cream, is Amazon.com's (AMZN)  "best-selling toy so far," according to a report as of noon on Cyber Monday. More than 2 million toys have been purchased on the company's website, the report said.

Last night, Adobe (ADBE) reported that Cyber Monday sales were on track to generate $3.39 billion in online revenue, a 10.2% year-over-year increase. For the first year, Cyber Monday generated more revenue than Black Friday, which gained $3.34 billion in sales.

"This will mark the largest online sales day in history," Adobe said in the report. 

BMO Capital Markets analyst Gerrick Johnson said in a research note Tuesday morning that out of the "big three" toy retailers, Toys "R" Us, Target (TGT) and Walmart Stores (WMT) , Target had the worst foot traffic and Toys "R" Us had the best, based on the firm's research.

"Toys 'R' Us had the most foot traffic of the 'Big Three' U.S. toy retailers, likely because it had the broadest array of doorbuster and Black Friday deals," Johnson said in this morning's note.

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