OTTAWA, Nov. 29, 2016 /CNW/ - Destination Canada and Air Canada today announced that they have entered into a major global partnership to market Canada to the world. Reached on the eve of Canada's 150 th birthday, this innovative, three-year partnership draws upon the complementary strengths of the two organizations. As Canada's tourism marketing organization, Destination Canada inspires the world to travel to Canada and supports the tourism industry across the country. Air Canada, with the most extensive international and domestic network of any Canadian carrier, makes it easy for tourists to visit and explore Canada. Under the agreement announced today, Destination Canada and Canada's flag carrier will collaborate on strategic marketing initiatives and events aimed at travel trade, consumer markets and the media. This is the first partnership of this scope between the two organizations and the first partnership for Destination Canada with a retail partner—bringing the Canada story to millions of travelers around the world. "It is inspiring to see Destination Canada advance our tourism industry through partnerships like this one," said the Honourable Bardish Chagger, Minister of Small Business and Tourism. "This is the first collaboration of this scope and it is very exciting to see our national tourism marketing agency join forces with an international carrier such as Air Canada to help bring more visitors to experience what our nation has to offer."