NEW YORK, Nov. 29, 2016 /PRNewswire/ -- Operative Media, Inc., the global leader in digital advertising business management solutions for major media companies, today announced that the company will be acquired by SintecMedia, a portfolio company of Francisco Partners. The combined company brings together TV and digital ad management for media companies and publishers worldwide. Operative's management team, including Lorne Brown, the company's founder, are also investors in the combined business. Brown will take the role of President and remain part of the strategic leadership team within SintecMedia.
"Operative's fantastic customer base and digital advertising solutions are the perfect compliment to our own global client roster and television advertising products," said Amotz Yarden, CEO of SintecMedia. "With Operative as a key part of our offering, SintecMedia brings TV and digital ad management together, allowing media companies to streamline advertising infrastructure, increase profitability and drive the long term strategic control of their business." SintecMedia is the world's leading television advertising management technology company. Their advanced TV advertising products maximize yield and streamline operations across direct and programmatic television advertising. SintecMedia systems are used by hundreds of the largest television media companies in the world.