HARRISBURG, Pa., Nov. 29, 2016 /PRNewswire/ -- Capital BlueCross today announced Jack Jaroh as the company's new senior vice president of commercial group sales. Jaroh previously was vice president of Client Management at Highmark Blue Shield in Camp Hill, Pa. Jaroh brings to Capital BlueCross more than 30 years of sales and executive leadership experience in the health insurance industry. In his new role, he will lead the company's commercial group sales team, with a focus on developing and implementing sales strategy to drive revenue and membership growth. Jaroh also will strengthen and maintain key stakeholder relationships with business executives, the producer community and public officials. "We are delighted that Jack has joined the Capital BlueCross team. A seasoned and proven sales leader with decades of experience, Jack will continue to improve upon our client service model and enhance our market position in Central Pennsylvania and the Lehigh Valley," said Gary D. St. Hilaire, president and CEO of Capital BlueCross. "His diverse and extensive background will further enable us to bring new and innovative solutions to our commercial group customers to improve the health of their employees and reduce health care costs." Jaroh began his career at Care Choices Health Plan in Ann Arbor, MI. Prior to his 15 years with Highmark Blue Shield, he also held leadership positions at Blue Care Network in Detroit; Keystone Health Plan Central in Camp Hill, Pa.; Pennsylvania Physicians Care in Harrisburg, Pa.; and Benesight in Pueblo, Co.