NEW YORK, Nov. 29, 2016 /PRNewswire/ -- Novantas, Inc., the leading banking analytics and advisory firm, is pleased to announce that Commerce Bank, Inc. has selected Novantas' PriceTek Deposits solution to advance analytical efficiency, and make more precise deposit portfolio pricing decisions. With the analytical capability and speed of response that PriceTek enables, leading regional banks like Commerce can rapidly enhance their product management and deposit optimization techniques to grow their portfolios and better serve their customers. Commerce Bank executives will work collaboratively with the Novantas team to institutionalize analytics as the basis for setting price points, managing the sales force through advanced reporting, and conducting detailed customer segment analysis of the portfolio. "Commerce Bank is committed to providing high quality service to our customers and Novantas' PriceTek platform has been a huge help in fulfilling this vision. The intuitive features of the product have helped us monitor our flow of funds more closely, ultimately reducing costs and increasing work productivity at Commerce Bank," said Bill Hippensteel, EVP and Director of Product Development at Commerce Bank. "Also, we are thrilled to work with a partner that is as dedicated to customer service as we are at Commerce." The Novantas team delivers substantial value through unmatched industry experience in combination with leading technology. "In addition to our National and Regional clients, we have dedicated ourselves to helping mid-tier regional and community banks leverage banking analytic and data tools to grow their portfolios, and narrow the analytics gap with some of the larger players," commented Darryl Demos, EVP and GM of Novantas Solutions. "We're excited to collaborate with Commerce and deliver advanced analytics to support their deposit growth in today's hypercompetitive banking environment."