CHARLOTTE, N.C., Nov. 29, 2016 /PRNewswire/ -- Clariant, a world leader in specialty chemicals, will exhibit at the ASTA CSS 2016 & Seed Expo, December 5-9 at the Chicago Hyatt Regency. The company will feature its full range of Agrocer™ seed pigments and pigment preparations, the first dedicated range of colorants for the agricultural industry, at booth #809. The CSS 2016 & Seed Expo is America's largest seed industry conference, bringing together more than 3,000 seed industry professionals. "This is the first time that Clariant will exhibit at the CSS & Seed Expo," said Mark Self, Market Segment Manager. "We look forward to introducing seed industry professionals to the benefits of using our line of Agrocer colorants, especially our pigment preparations." Self explained that Agrocer pigment preparations help increase production output by eliminating milling and assuring consistent dispersion quality. "Agrocer pigment preparations also improve cleanliness, which helps reduce downtime so production equipment can be cleaned less frequently." Agrocer colorants are available in both pigment powders and pigment preparations. They have been fully tested for seed safety, meet the global product specifications of the agrochemical, seed and fertilizer industries, and comply with U.S. EPA inert regulations. Agrocer pigment preparations are aqueous dispersions based on the Agrocer pigments. Compared to powdered pigments, Agrocer™ pigment preparations offer faster and more cost-efficient production to agrochemical, seed and seed treatment companies looking for safe, regulatory-compliant solutions for eye-catching, high-value products. Colors available include Agrocer Red 112 and Agrocer Yellow 1 as well as Agrocer Red 482, Agrocer Blue 153, Agrocer Green 007, and Agrocer Violet 023. With 6 basic colors we can create endless variations of different shades. Clariant's Agrocer preparations are highly compatible with common seed treatment formulations as well as seed coating products. Agrocer pigment preparations offer maximum color strength through their high solids content and easy dispersibility, as well as a long shelf-life.