"Until now, the tools weren't available for manufacturers to track and measure channel activity," said Kevin Cunningham, President and CEO of MRP. "Since MRP's inception, we have recognized the importance of the channel to the sales process. We designed Delta Enablement to include all the functionality necessary to help manufacturers maximize the effectiveness of their channel partners."About MRPMRP is a global provider of predictive marketing intelligence, software and services. For 14 years, clients have relied on MRP to drive pipeline and deliver the insights needed to more effectively sell to their key target markets. MRP combines predictive intelligence with integrated marketing tactics to deliver closed-loop marketing programs generating industry leading ROI and conversion. MRP has 12 offices and covers 100 countries around the globe. MRP is a division of First Derivatives plc (FD). FD is quoted on the London Stock Exchange (AIM:FDP.L) and is a global supplier of software and consulting services. For more information about MRP, please visit www.mrpfd.com About FDFD is a global technology provider with 20 years of experience. The Group's Kx technology is used by some of the world's largest finance, technology and energy institutions. FD employs over 1,700 people worldwide and has operations in London, New York, Stockholm, Singapore, Hong Kong, Tokyo, Sydney, Palo Alto, Toronto, Philadelphia, Dublin, Belfast and its headquarters in Newry. For more information, please visit www.firstderivatives.com.
For more information, please contact:Betsy Hargus, Vice Presidentbhargus@mrpfd.com215.587.8851James Regan, CMO and President of MRP LATAMjregan@mrpfd.com215.587.8931