REDDING, Conn., Nov. 29, 2016 /PRNewswire/ -- Third Door Media announced today that it will produce an East coast edition of MarTech®: The Marketing Tech Conference at the Hynes Convention Center in BostonOctober 3-4, 2017. The West coast edition of MarTech will take place in San FranciscoMay 9-11, 2017. MarTech® is the largest independent marketing technology event. The 2016 San Francisco edition attracted more than 2000 marketing technology professionals and nearly 100 exhibitors and sponsors. Attendance and vendor participation is expected to increase by at least 50% this year. "Marketers are implementing technologies at a breakneck pace in order to improve customer experience, and that's having profound effects on marketing operations and management. Attending MarTech is an efficient way to evaluate new technologies and learn best practices for implementing and managing them," said Chris Elwell, CEO of Third Door Media, producer of The MarTech Conference series. MarTech® is programmed by conference chair, Scott Brinker. Brinker is a marketing technology industry luminary, author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative, and editor of the popular chiefmartec.com blog . "We're incredibly excited to bring the MarTech conference to Boston. The Northeast Corridor is a thriving ecosystem of marketing innovation at agencies, brands, and software companies. Our mission is to bring that community together for a vendor-agnostic, graduate-level event that advances practices at the intersection of marketing, technology, and management," Brinker said.