SANTA MONICA, Calif., Nov. 29, 2016 /PRNewswire-USNewswire/ -- Consumer Watchdog has petitioned the California Department of Motor Vehicles to immediately start a formal rulemaking to expedite a proposed regulation banning misleading advertising that leaves the dangerous - and sometimes fatal - impression that a car is more capable of driving itself than is actually the case. The nonpartisan nonprofit public interest group referred the DMV to its new video documenting how Tesla hyped its vehicles' "Autopilot" feature, clearly leaving the false impression the cars were self-driving. In a letter to DMV Director Jean Shiomoto Consumer Watchdog's Privacy Project Director John M. Simpson wrote: "Tesla, with its promotion of its so-called 'Autopilot' feature, is a prime example of the deadly consequences of such unjustified hype. Chairman Elon Musk has repeatedly extolled the Tesla's self-driving virtues to clearly leave the impression that the vehicle is autonomous." View Consumer Watchdog's letter here: http://www.consumerwatchdog.org/resources/ltrdmv112316.pdf "Two drivers who were misled by Tesla's Autopilot hype, one in China and one in Florida, are dead after fatal crashes," the letter continued. "Tesla's response now, in direct contradiction to Musk's 'Look Mom, No Hands' hype, has been that the drivers should have been paying attention and should have had their hands on the steering wheel." View Consumer Watchdog's video here: https://www.youtube.com/watch?v=gDv9TEXtHzw DMV proposed new draft autonomous vehicle regulations in September that would protect consumers with a section that provides that "a vehicle cannot be advertised as autonomous in California unless it meets the definition of 'autonomous' specified in Vehicle Code §38750 and the autonomous vehicle regulations." The key safety provision was only a small part of a larger autonomous vehicle regulation package, Consumer Watchdog noted, and because of the complexity of the entire package, the necessary formal rulemaking to implement it will likely be time consuming. The package of regulations probably will not take effect for at least a year.