MAGRATH, Alberta, Nov. 29, 2016 /PRNewswire/ -- Surex Direct is honoured to be a finalist for both the Insurance Industry Employer of Choice Award and the KEAL Technology Award for Digital Innovation at the first annual Insurance Business Awards at the Liberty Grand in Toronto, Ontario on November 30th, 2016. Photo - http://photos.prnewswire.com/prnh/20161128/443180Logo - http://photos.prnewswire.com/prnh/20161128/443181LOGO The event, which recognizes and honours achievements and contributions in the insurance industry, is expected to draw a sellout crowd for the Wednesday evening gala. ''It means a lot to be a finalist for the Insurance Industry Employer of Choice Award,'' Lance Miller, Co-founder & CEO of Surex Direct, said. ''We take pride in attracting, hiring and retaining the best employees in the industry. We know the positive impact the right colleagues will have as we continue to grow our brokerage.'' Surex Direct currently manages a book of business of over 20,000 policies, accounting for over $30 million in annual premiums. Surex Direct's rapid growth garnered recognition earlier in the fall, as the online brokerage placed no. 30 on the 2016 Startup 50 Canada list. From humble beginnings in 2012, to a company with over 60 colleagues - including 10 full-time developers - in 2016, Surex Direct's technology development also plays an integral role in growth. ''To be a finalist for the KEAL Technology Award for Digital Innovation highlights how serious our commitment to technology is,'' Matthew Alston, Co-founder & COO of Surex Direct, said. ''Technology is by far our largest investment for the future. We believe in the broker channel and know there's a great opportunity for the right delivery and customer proposition to succeed, both in the short and long term.'' Surex Direct's customer proposition allows customers to get up to 10 auto, home or business insurance quotes in 5-10 minutes. The 100% transparent pricing model allows customers to see which companies are offering which price for their business. From there, the customer's personal broker will contact them to verify their quote and make sure they're getting all the discounts available to them. Customers then sign for their insurance through e-signature and have instant proof of insurance.