ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and branded manufacturers to increase global sales, today announced that it is hosting a webinar to help brands build and grow marketplace presence on Amazon. Thursday, December 1 at 2 p.m. EST, ChannelAdvisor kicks off its new Brand Strategy Series with the first webinar " Amazon 101: Owning Your Brand Strategy." This webinar will address Amazon ad types, strategies for owning your brand on Amazon, tips for Sponsored Products and Headline Search Ads, and reporting best practices. "Selling on Amazon provides a huge opportunity for branded manufacturers to build their brand awareness, boost product visibility and grow channel sales. Our aim with this webinar series is to provide brands with key insights in digestible segments to help them maximize their return on their Amazon investment," said Jonathan Laverentz, product marketing manager at ChannelAdvisor. This 30-minute webinar is part of ChannelAdvisor's new Brand Strategy Series and marks the first session in its four-part master class designed to provide expert advice and actionable tips to brands navigating the e-commerce space. Attendees of "Amazon 101: Owning Your Brand Strategy" will receive access to a new eBook on First Party (1P) advertising, entitled, "Keeping Your Edge: 5 Mistakes to Avoid When Advertising 1P on Amazon," along with a new brand strategy tip sheet. For more information and to register for the webinar, please visit: bit.ly/2fLW2YU. For more details about ChannelAdvisor, visit our blog, follow us on Twitter @ChannelAdvisor, Like us on Facebook and connect with us on LinkedIn.