BETHESDA, Md., Nov. 29, 2016 /PRNewswire/ -- WealthEngine, the leading provider of predictive marketing analytics, audience development, and wealth intelligence services, has announced an extension of their existing relationship with the Westfall Group, the nation's leading innovator and implementer of major donor events. The Westfall Group has chosen WealthEngine as one of its preferred wealth data partners. The Westfall Group has been a long-time supporter of WealthEngine and the value its wealth data provides. Together they have implemented a number of major donor events that have generated significant fundraising results for non-profit organizations. Integrating wealth profiles of event attendees helps drive better targeting, personalization, and execution. It also enables The Westfall Group to develop highly customized segments on which to focus future efforts. "Accurate wealth analytics is foundational to the success of our major donor fundraising events," said Robert Yi, President and Chief Operating Officer of the Westfall Group. "WealthEngine's analytical expertise allows us to clearly understand donor profiles and giving capacity. That enables us to maximize results for our clients, making sure they get the highest possible return on their fundraising investment." "We are extremely proud of our relationship with the Westfall Group, and we are excited to extend our partnership into the future," said Mark Logan, President and CEO at WealthEngine. "The Westfall Group shares our goal of empowering nonprofits with solutions that can help drive fundraising and fulfill their missions. We look forward to a long and successful relationship with them as we continue to help organizations together."