ENGLEWOOD CLIFFS, N.J., Nov. 29, 2016 /PRNewswire/ -- LG Electronics USA today launched the LG PuriCare™ line, an advanced collection of air care solutions featuring new air purifiers and dehumidifiers.
Indoor air pollution is among the top five environmental health risks, according to the U.S. Environmental Protection Agency. With LG PuriCare, LG is now making it possible for consumers to clean and deodorize the air they breathe while maintaining and enhancing the interior aesthetics of their homes with sophisticated designs. The new line is rolling out now at retailers nationwide. The LG PuriCare line marks the company's introduction into the consumer air purifier market, featuring three models that reduce air-bound allergens by using highly effective filtration systems - providing much-needed relief to asthma and allergy sufferers alike. The LG PuriCare line also includes an energy-efficient dehumidifier that boasts impressive performance by quietly, safely and effectively removing excess moisture from the air. "LG knows that families across America are becoming more sophisticated and proactive about how they approach health, and they're looking for technologies that move beyond eating better and exercising smarter," said David VanderWaal, vice president of marketing for LG Electronics USA. "Our new LG PuriCare line joins other innovations - like our allergen-reducing laundry systems and vacuums - in showing how LG is creating an entire ecosystem of products that help families live a healthier life through virtually every touch-point in the home, including the air they breathe. That's what we call Innovation for a Better Life." No-Effort Air CareLG PuriCare air purifiers give air in any room in the house a thorough cleaning, automatically detecting airborne contaminants and reducing smoke, pollen, and other air pollutants. Operating as quietly as 20 decibels, each model features a highly effective three-stage filtration system: a washable pre-filter, the PuriCare micro particle filter, plus a deodorizing filter to reduce unpleasant smells, and volatile organic compounds like formaldehyde. In Auto Mode, the air purifiers' intelligent fan setting adjusts its operation based on the current air quality to ensure cleaner air, while extending filter life and helping save energy. Representing a new category for LG on the U.S. EPA's ENERGY STAR® qualified products list, they also are certified by the Association of Home Appliance Manufacturers (AHAM) for their ability to clean tobacco smoke, dust, and pollen from a room and Intertek for quality and safety - with additional certifications from the California Air Resource Board and UL Listed.