REDMOND, Wash., Nov. 29, 2016 /PRNewswire/ -- Appnique, a leader in audience targeting for app marketers, today announced a major enhancement to the company's successful Intelligent Audience Targeting Technology. Now, in addition to being able to build high-affinity precise interest groups for Facebook app install campaigns, app marketers can quickly discover a large volume of relevant keywords for their Apple Search Ads or Google Play search campaigns. "Our unique keyword discovery technology has been a core background component of our Intelligent Audience Targeting platform since 2013. We are excited to now give app marketers direct access to the high-affinity keyword lists that have driven millions of quality app installs for our customers," reported Appnique CEO, Jai Jaisimha. "Unlike other keyword discovery tools, Appnique has proven technology that allows marketers to discover unobvious app affinities that take search ad targeting to the next level." The extension of Appnique's offering comes shortly after Apple announced the general availability of Apple Search Ads, giving app marketers the ability to now run paid search campaigns in both Apple's app store and on Google Play. The company's technology helps app marketers find quality keywords for their app install search campaigns, by analyzing millions of data points to uncover user-affinity signals. Unstructured data sources, including app stores and social media platforms, are mined for keywords, and patent-pending algorithms marry those keywords with user behavior, such as installing or reviewing an app. This unique approach uncovers terms with high-affinity for the app being analyzed, helping app marketers increase the volume and quality of their app store search campaigns, while minimizing expensive trial and error. "We've been using Appnique's Smart Keyword Discovery tool for some time now in our Google Play search campaigns, and lately in Apple Search Ads. We're very pleased with the volume and quality of traffic from both channels, and Appnique's targeting has contributed to our growth and helped us win conversions across a wide range of search queries," said Noah Godfrey, General Manager, Checkout 51 at News America Marketing. In contrast to app store 'screen-scraping' keyword discovery utilities, Appnique's solution is powered by sophisticated algorithms that factor in user intent and behavior. In addition, Appnique allows the marketer to target search traffic for all relevant apps - competitive, complementary or those from other app categories that appeal to the same audience.