LOS ANGELES, Nov. 29, 2016 /PRNewswire/ -- Leading digital media company ConsumerTrack is generating the highest possible return on investments for clients with the launch of Magneto, a dynamic new digital marketing technology platform.
Designed to deal with evolving opportunities in digital marketing, Magneto works within the changing capabilities of the cloud. Focusing on data, agility, scale and analytics at every phase of development, Magneto is a next-level platform that adapts to advertisers' growing needs. "We are excited about the launch of Magneto and are very proud of what our Tech team has accomplished in rolling out this new platform," said Brett Rossmann, ConsumerTrack CEO. "Magneto gives us the ability to improve campaign performance in real time through automation and machine learning, so we can generate the highest ROI for our clients and publisher partners." Each component in the Magneto stack uses a modular design that is built on the cloud then tracked in real-time. The design gives ConsumerTrack a unique ability to produce customized campaigns that are dynamically scalable, analyzed and automatically optimized to produce the most value to clients. This data can then be applied to predictive analytics strategies for ConsumerTrack and its Fortune 1000 brand advertisers. Magneto is revolutionizing the way advertisers buy and convert media across digital media channels. The platform allows for real-time feedback of data to exist between an advertiser and their traffic sources. Advertiser data feeds the platform with quality metrics that allow the technology to auto optimize for improved conversion and customer lifetime value. The technology also learns over time how to improve segmentation by desktop and mobile device.