2,700 parents in the US, Canada and the UK surveyed about kids' content consumption habits HALIFAX and TORONTO, Nov. 29, 2016 /PRNewswire/ - DHX Media (or the "Company") (TSX: DHX.A, DHX.B; NASDAQ: DHXM), the world's leading independent, pure-play children's content company, and Ipsos, Canada's market intelligence leader and the country's leading provider of public opinion research, announce the results from a survey of 2,700 parents in the US, Canada and the UK, designed to illuminate how children age 0-12 consume entertainment content and brands. (Photo: http://photos.prnewswire.com/prnh/20161128/443492-INFO) Dana Landry, CEO of DHX Media, said: "As a global leader in the production and distribution of children's content, it is important to check in with parents to get their views on how families consume content. DHX Media's mission is to create children's content that inspires, entertains and connects the global on-demand generation, and we are encouraged by the results of this survey. The new generation of kids has embraced mobile devices and they love streaming services. Parents are comfortable with kids enjoying content on these new platforms and they are very receptive to the potential for these models to include e-commerce." Kids Going Mobile The survey found that kids have embraced mobile on-demand viewing, and that tablets are their preferred screen for consuming content. In the households surveyed, 72% of children's daily viewing is from streaming services such as YouTube, Netflix and others. When viewing content, 61% of kids use tablets, with 78% of households having at least one tablet and 29% having a tablet for use by a child only. Tablets were found to be the most popular screen used by children, who used the devices to watch 45% of their streamed content.