AMERSFOORT, Netherlands, November 29, 2016 /PRNewswire/ -- High-value on-farm validation trialon offerIn its continuous quest for innovation in animal nutrition and aqua feed, Nutreco is launching a new way to kick-start breakthrough solutions withthe Nutreco FeedTech Challenge.Centred around the question'What is your breakthrough innovation- that CANNOT wait?'Nutreco calls forthe brightest minds tohelprealise sustainablefoodproductionfora growing world population. The winner receives a unique prize in the form of a scientific on-farm validation trial in one of Nutreco's research farms. Nutreco has been at the forefront of some of the major breakthrough innovations that have made food production more sustainable. With a world population growing to over 9 billion by 2050 and finite natural resources, the animal nutrition and aqua feed industry needs to step up its efforts. The Nutreco FeedTech Challenge offers a 'greenhouse & pressure cooker' environment aimed at identifying, nurturing and enriching high potential concepts in pilot or proof-of-concept phases. On-farm validation Nutreco CEO Knut Nesse points out that the validation trial for the winner is the biggest boost any start-up could wish for. "At Nutreco we focus on bringing new science and technologies to farmers, faster and more effectively. We know that validation and knowledge on how to apply new technologies in a real farm environment are crucial for farmers to embrace innovation." "This challenge and in particular the validation trial can provide a significant contribution to introducing new breakthrough innovations into real life. For start-ups it is a great opportunity to accelerate the development of their innovations, possibly even leading to a funding offer from Nutreco or one of our partners."