NEW YORK (TheStreet) -- Amazon.com (AMZN) traded down today despite it being one of the biggest shopping days of the year today on Cyber Monday. But investors shouldn't worry too much because shares of the e-commerce giant have traded down for six of the last 11 Cyber Mondays.
Amazon.com is "kind of like a lifestyle," Reuters BreakingViews Rob Cox said on CNBC's "Closing Bell" on Monday afternoon. That's why it doesn't always have to have cheapest price on every item. The service makes up for it.
"There are people like me who basically don't shop anymore for Christmas or whatever," he claimed. "You send it all. This weekend I sent eight people the same book. It's so easy. It's seamless."
The company is likely to spin off Amazon Web Services into its own company in the next one or two years, Cox predicted.
CNBC's "Fast Money" trader Guy Adami also joined the show and noted that the dip in share prices today isn't a surprise because Amazon.com was trading up about 12.5% from its November lows. "I think it finds its footing again and grinds higher," he predicted.
However, valuation will be the "knock" on the company going forward, just as it has been for the "last $600 or so," Adami noted.
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