Every year, there is a great hullabaloo about "Black Friday creep," that is, retailers' bumping up their opening hours earlier and earlier over the Thanksgiving holiday weekend to lure more shoppers to sales events.
This year, Macy's (M) drew particular ire as it said that it would open on Thanksgiving Day, not content to wait until the day after.
However, it appears that retailers' efforts to snag customers for Black Friday aren't as effective as they would have hoped. Americans are apparently staying home to eat those turkey leftovers as they shop online.
This year, online shopping broke all Black Friday records, with ecommerce sales shooting past $3 billion for the first time, according to Adobe.
This result underscores the growth of online shopping and suggests strongly that investors should look for ecommerce related stocks.
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