Holiday e-commerce shopping is off to a record-setting start, with Black Friday recording its highest-ever online sales of $3.3 billion and mobile revenue for the day reaching $1.2 billion for the first time in U.S. retail history.
Cyber Monday is expected to see similar gains in mobile traffic, as more and more shoppers favor shopping online via a smartphone or tablet, versus on their desktop computers.
As of Monday morning, about 46% of consumers browsed Cyber Monday deals on their smartphone, while 43% of consumers did so on a desktop, according to data from Adobe. Those numbers could change by later in the day, however, as mobile activity tends to see an uptick during the morning and evening commuting hours, while desktop viewing is typically favored mid-day when consumers are at the office, said Morningstar Analyst Neil Doshi by phone.
However, many Cyber Monday deals this year were moved back to Black Friday, Doshi added. This could be a result of consumers wanting to get a head start on holiday shopping.
"With the full day total coming in at $3.34 billion, Black Friday may have just dethroned Cyber Monday's position as the largest online shopping day of the year," said Tamara Gaffney, principal analyst and director for Adobe Digital Insights, in a statement.