NEW YORK (TheStreet) -- Shares of Walt Disney (DIS) were slightly higher in mid-afternoon trading on Monday, after the entertainment company's animated movie "Moana" earned $55.5 million over the three-day weekend.
"I think that Disney goes higher," TheStreet's Jim Cramer claimed on CNBC's "Halftime Portfolio" this afternoon.
The one question about the stock was in regards to its ESPN subscriber number, Cramer said. That number notably dropped by over 600,000 in October, according to Nielsen. However Disney CEO Bob Iger later said that he was "very bullish" on ESPN during an interview with CNBC, which put Cramer at ease.
"That was it," Cramer said. "Bingo. Cover, cover, cover, cover, cover. You stay short him, you do it at your own risk."
Shares of Disney will go "well above $100," Virtus Investment Partners chief market strategist Joe Terranova said in agreement on the show. The "Moana" movie success may not necessarily have sent the stock into a rally mode from a downward trend, he admitted. However, right now, Disney is getting this news on top of a "nice technical near-term formation."
Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.
TheStreet Ratings team rates Disney as a Buy with a ratings score of B. This is driven by some important positives, which the team believes should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks the team covers.
You can view the full analysis from the report here: DISDIS data by YCharts