CHANIA, Crete, Nov. 28, 2016 /PRNewswire/ -- JR Technologies announces the release of its airline retailing platform with end to end support for IATA's NDC standard version 16.2. This version of the platform will support interline transactions covering non-code share flights and interline ancillaries by December 2016. Photo - http://photos.prnewswire.com/prnh/20161128/443107 The platform was demonstrated at the JR Technologies NDC in Practice conference that took place on 27-29 September in Chania, Crete. The President of JR Technologies and host of the event, Mr. George Khairallah, showed how the platform provides close to real-time business intelligence that can be leveraged to provide personalized offers to passengers and travel agencies alike. "Personalization is key to maintaining an airline's competitive advantage as it makes a lot harder for competitors to imitate its product offering. It is also far better for the passengers because now they can shop knowing what an airline really offers for the price ," said George Khairallah. The NDC retailing platform runs in parallel to the airline PSS which allows greater agility and lower cost NDC implementations. The approach also allows an easier phased approach for airlines looking to migrate to an NDC enabled retailing business model. The platform is passenger centric by design, and supports both ticketing and ticketless models. It includes merchandising, rich content, offer management, and order management. Integration of One Order is on the road map and will be available as soon as IATA One Order schemas are released for testing.