DALLAS, Nov. 28, 2016 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) is encouraging Customers to support any of nine participating charities in honor of Giving Tuesday with a full week of points matching. Southwest Rapid Rewards ® will match up to two million points donated by Customers from November 27 through December 3. "'Tis the season to give back with Rapid Rewards points and possibly change a life with the gift of travel," said Linda Rutherford, Vice President and Chief Communication Officer at Southwest Airlines. "We're upping the ante this year by matching as many as two million Rapid Rewards points and offering a full week to participate. Don't wait, however. Donate today." Southwest Airlines Customers who have an active Rapid Rewards account can login to the Rapid Rewards My Account and donate points. Charities include Make-A-Wish ®, Honor Flight Network, American Red Cross, Student Conservation Association, Dream Foundation, All Hands Volunteers, The Mission Continues, Team Rubicon, and Ronald McDonald House Charities. Southwest proudly supports these charities year round, providing travel to help them accomplish their mission. All points donations must be made through Southwest.com by logging in to the Rapid Rewards account and navigating to the Rapid Rewards Point Center. From there, Customers can click on the "Donate Points" button to start the process. Once the donation has been accepted, Customers receive an email with a receipt. Transactions are non-transferable and non-reversible. All Rapid Rewards rules and regulations apply and can be found at Southwest.com/rrterms. ABOUT SOUTHWEST AIRLINES CO. In its 46th year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 53,000 Employees to more than 100 million Customers annually. Southwest operates more than 3,900 departures a day during peak travel season across a network of 99 destinations in the United States and eight additional countries with additional Cuba service to Havana, Cuba, beginning Dec. 12, 2016, and Santa Clara beginning Dec. 15, 2016. Based on the U.S. Department of Transportation's most recent data, Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded. The Company operates the largest fleet of Boeing aircraft in the world, the majority of which are equipped with satellite-based WiFi providing gate-to-gate connectivity. That connectivity enables Customers to use their personal devices to view video on-demand movies and television shows, as well as nearly 20 channels of free, live TV compliments of our valued Partners. Southwest created Transfarency®, a philosophy which treats Customers honestly and fairly, and in which low fares actually stay low. Southwest is the only major U.S. airline to offer bags fly free® to everyone (first and second checked pieces of luggage, size and weight limits apply, some airlines may allow free checked bags on select routes or for qualified circumstances), and there are no change fees, though fare differences might apply. The airline proudly unveiled a bold new look: Heart. A new logo, aircraft livery, interior design featuring a new seat and Flight Attendant galley, Employee-designed uniforms, and an updated airport experience all showcase the dedication of Southwest Employees who connect Customers with what's important in their lives. From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel described by the U.S. Department of Transportation as "The Southwest Effect," a lowering of fares and increase in passenger traffic whenever the carrier enters new markets. With 43 consecutive years of profitability, Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier's performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet. The 2015 Southwest Airlines One Report™ can be found at SouthwestOneReport.com.