MANHATTAN, N.Y., Nov. 28, 2016 /PRNewswire/ -- In the spirit of giving a gift that gives back this holiday season and in the evolution of a profit for good company founded by social advocate Kim Widener, WovenWell announces the launch of its On-line store www.wovenwell.com. Each purchase makes a difference, as 20% of the company sales will be given back to addressing mental health initiatives in meaningful ways. Watch this Welcome to WovenWell Video: https://youtu.be/rFj2jQAXdpE. The Profit for Good Company started with a piece of Ghanaian Kente Cloth, which was gifted to founder Widener as a hostess gift. She quickly began cutting it up into the now Signature D Ring Kente Cloth Belt that has become synonymous with the emerging brand. Currently, items featured on the website include holiday stockings, tree ornaments as well as everyday lifestyle fashion and home accessories made from traditional Ghananian Textiles as well as Bolga baskets made famous by First lady Michelle Obama's trip there several years ago. New items will be added weekly as the textiles hand sourced and exported from Ghana continue to be cut and sewn into popular fashion items or added as a signature accent to items recognized. "My goal is that the belt is a statement of an emerging global movement," states Widener. Materials for these items were regionally sourced from all over Ghana and will benefit the Ankaful Psychiatric Hospital, which Kim Widener and her team have adopted and began to fund initiatives there even before the merchandise was ready for sale. WovenWell products will continue to be made from materials in developing countries and will be cut, sewn and finished in the United States. Belts, scarves, pillows, wine bags, hand-woven baskets and more are great gifts that give back and retail at key price points under 20, 35, 50 and 75 dollars. In November, they debuted a seasonal pop-up retail space at TURNSTYLE in Columbus Circle, NYC with positive reception. Mental health initiatives need global support more than ever and Kim Widener has set out to do just that by creating the WovenWell profit for good company. Kim's social advocacy led her to create WovenWell after a meaningful and inspiring visit from her friend Craig Carty, who is Chief Executive Officer of The Relevance Network, offering support for social and health development initiatives worldwide. "In Ghana, like many other low and middle income countries, we see numerous challenges around the provision of mental health services. One simple means by which to support beneficiaries of often-stigmatized psychiatric care in marginalized settings is to engage them in activities that provide opportunities to support themselves, and that they enjoy," says Craig. He continues, "What Kim and WovenWell have launched in the Cape Coast region of Ghana is a perfect example of how community engagement and social investment should work: suggest opportunities, make sure that they make sense for the beneficiaries, engage with local experts to inform best practices, and return profit share to keep the initiatives going." Why mental health? According to the WHO (World Health Organization), one in 5 people globally are affected by mental health issues. Addressing mental health is an important route to eradicate poverty and human rights issues. In countries like Ghana where stigma runs deep, people with varying degrees of mental and neurological illness needlessly become a burden on already exhausted resources. WovenWell uses local resources to give long-term psychiatric patients skills, hope and purpose while demonstrating to local communities that patients can contribute in meaningful, financially beneficial ways. WovenWell will also begin initiatives to use local health care professionals to educate local communities on having open conversations about mental health since it can be cured or mitigated if treated early, with the right care. Local, early care is an inexpensive method minimizing more expensive treatment down the road.