NEW YORK, Nov. 28, 2016 /PR Newswire/ - The way that people consume information is evolving. With this shift in how people consume information means that PR agencies need to be able to demonstrate value across all of the different communication options available to their clients. Adapting your agency's services and specialities will help you better service your existing clients and also open the door to new opportunities. Your biggest challenge, and possibly your biggest opportunity, is figuring out how to best demonstrate all of the new value you can now provide to your clients.
The current trend among large PR agencies to adapt to a wider range of communication needs
The new capabilities PR agencies have as well as the unique challenges they face today
The specific metrics PR agencies are using to demonstrate impact
The full guide further explores how goals, expectations, challenges and opportunities changing for large PR agencies in how they interact with their clients. Click here to access the full guide and learn how big PR agencies are evolving to meet these fundamental changes in communication. About PR Newswire PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact.