BRIDGEWATER, N.J., Nov. 28, 2016 /PRNewswire/ -- Zicam®, a leading provider of over-the-counter homeopathic cold shortening, allergy relief and allopathic nasal congestion products, today announced the launch of Zicam® Cold Remedy ULTRA Berry Lemonade Crystals. This product is the latest addition to Zicam's® popular cold shortening line-up that enables consumers to shorten the length of a cold when taken at the first sign of symptoms.
By combining the power of zinc, which reduces the duration of the common cold, and elderberry, this product will quickly become a must-have during cold season. Zicam® ULTRA Berry Lemonade Crystals are easily portable, individually dosed and melt in your mouth without water. The refreshing Berry Lemonade flavor offers a tasty cold shortening option. "Consumers rely on Zicam® Cold Remedy for form and flavor innovation," said Lori Norian, VP of Marketing at Zicam®. "Whether it's our exclusive, patented Nasal Swabs or our unique ULTRA Berry Lemonade Crystals, we strive to satisfy a wide range of consumer preferences. It's how we've built the brand to be #1 in sales in the homeopathic cold shortening space." Zicam® ULTRA Berry Lemonade Crystals are non-drowsy, have no known drug interactions and are non-habit forming. Each box contains 18 convenient on-the-go packets and is available at drug, grocery and mass retailers nationwide. "Everyone today is busy and has better things to do than put up with a cold longer than necessary," said M'lou Walker, CEO of Zicam®. "We wanted to introduce a cold shortening product that would be convenient for an on-the-go lifestyle. Whether you're heading out on vacation with family or accomplishing daily responsibilities, Zicam® ULTRA Berry Lemonade Crystals are designed to help you get back to what really matters."