Disney's 'Moana' Tops Thanksgiving Holiday Box Office

Walt Disney's (DIS) "Moana" animated film finished in first place in its debut weekend and had the second best five-day Thanksgiving opening of all time after "Frozen" in 2013.

The film, which stars the voices of actor Dwayne Johnson and newcomer Auli'i Cravalho, took in $81.1 million over its five-day opening. The figure was lower than the $93.6 million five-day total of Disney's "Frozen" three years ago and just ahead of "Toy Story 2", which brought in $80.1 million in 1999.

In its debut weekend, Moana generated estimated revenue of $55.5 million, which was below MKM Partners' outlook of $64.0 million.

Last weekend's winner "Fantastic Beasts and Where to Find Them" fell to second place this weekend and brought in $45.1 million, a decline of about 39% week-over-week. But the total was higher than MKM's estimate of $41 million. The Warner Bros. "Harry Potter" spin-off delivered an "excellent" three-day total and a $65.76 million five-day performance, according to Benchmark.

"Doctor Strange" finished in third place grossing $13.4 million in its fourth weekend of release, while "Allied" and "Arrival" raked in revenue of $13.0 million and $11.3 million, respectively.

Revenue from the weekend's top 10 films totaled $171 million, which represented growth of 2% year-over-year, according to MKM.

Total box office revenue over the weekend was an estimated $183 million, essentially flat compared to the prior year gross weekend, Benchmark noted.

Box office revenue is up 6.5% quarter-to-date through November 27. For the fourth quarter, MKM continues to see a 5.5% decline for the domestic box office.

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