PETACH TIKVA, Israel, November 28, 2016 /PRNewswire/ -- Emerald Medical Applications Corp. (OTCQB: MRLA) ("Emerald" or the "Company"), the Israeli-based company engaged in the development and sale of DermaCompare™, today announced that its proprietary artificial intelligence technology and application for the early diagnosis of melanoma and other skin cancers, was selected as one of four technology start up winners of Merck & Co., Inc. Health Innovation Technology Scouts Program (HITS). The goal of HITS is to find start up technology companies from around the world that are early in their evolution which Merck can partner with and/or co-create services that complement their core products and future pipeline. After reviewing more than 400 worldwide startup companies in the information technology industry this year, Emerald was selected as one of eight companies to participate in the final judging, which took place on Nov 10, 2016. Emerald's CEO and President, Adi Zamir and Lior Wayn, presented to Merck's senior executives at the HITS "Be Well Challenge" final, where they were named one of the four winners. As one of the selected winners, Merck has committed to a due diligence process that will determine the potential feasibility of a partnership with the Company. Adi Zamir CEO of Emerald said "We are proud to have our technology chosen as a winner by a company of Merck's caliber. Their dedication to patients with melanoma is clear; Keytruda is the leading immunotherapy product for melanoma in the world. We believe DermaCompare's ability to identify moles that are suspicious of melanoma could add value to Merck's efforts in the treatment of skin cancer, and look forward to working with them to figure out the best way to implement our technology so that they may help many more people worldwide."