TAMPA, Fla. and RED BANK, N.J., Nov. 28, 2016 /PRNewswire/ -- DataMentors, LLC ( www.datamentors.com), a leading Data-as-a-Service company, today announced the acquisition of premium marketing data provider V12 Group ( www.v12groupinc.com). The combined company, which will rebrand under the name of V12 Data, combines the strengths of two of the most respected names in the data industry to deliver integrated omnichannel data products and services.
The new V12 Data is led by DataMentors' CEO Anders Ekman. DataMentors, long a leader in marketing technology, acquired marketing data provider Relevate Group in 2015. The V12 Group acquisition is another important milestone in the company's journey to become the preeminent marketing data company. Headquartered in Red Bank, NJ, V12 Group has proven itself to be a force in omnichannel data, highlighted by its digital data business. V12 Group has also created an industry-recognized data access platform which will make the delivery of the combined company's data products faster and easier than ever before. According to Ekman, "V12 Group has established a market-leading position in providing brands with rich data sets including consumer and digital data powered by a strong technology platform. This acquisition is a great opportunity to combine V12 Group's assets with DataMentors' powerful data products such as Relevate Auto, Telematch, and our first party data management business." V12 Group's founder Paul Chachko states, "The combination of these assets presents all existing and potential clients with one of the most accurate and broadest data sets available. I'm proud of what we built at V12 Group and look forward to following the company's success." V12 Data's omnichannel products have breadth and depth and include 210 million consumer contacts with full postal address, 180 million VINs, 208 million consumer emails, 150 million connected consumers across 1,500 audience segments, 240+ million device IDs and the ability to identify customers and prospects and unify addressable identities across all devices and channels.