On Black Friday, the amount of hot toys being sold by Mattel  (MAT)  so far are slightly outpacing Hasbro  (HAS)  at Toys "R" Us.

Toys "R" Us Freehold, N.J., Store Manager Dean Sirinakis said the best-selling toys this holiday season have been Mattel's Fisher Price Think & Learn Code-a-Pillar and the company's Power Wheels products, while Barbie sales are doing only "OK."

He said sales of Hasbro's Trolls are doing well "because of the movie." DreamWorks Animation's (DWA) "Trolls" was released on Nov. 4.

Toys "R" Us in Freehold saw a peak in store traffic from 9 p.m. to 1 a.m. on Thanksgiving, Sirinakis said this morning. He expects traffic to pick up again later on Friday afternoon.

The store opened its doors on 5 p.m. on Thursday and will be open until 11 p.m. on Friday but discounts will be available until Sunday.

The NES Classic Edition by Nintendo (NTDOY) remains a top seller but Sirinakis said the store will not get another shipment of the game system until after Black Friday. He said Toys "R" Us received "plenty" of NES Classics but it was so popular it sold out immediately.

According to a survey by Adobe  (ADBE)  of website purchasing activity, the NES Classic was flagged as at high risk of being out of stock. As of early this morning, however, out of stock notifications were only running at 6.4%, compared to 11%, reported at the same time last year.

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