On Friday, consumers hit the stores (and the Internet) in search of blowout deals for electronics, apparel and much more. While the holiday shopping season is just beginning, early data shows it's off to a good start for retailers.

As of 8:30 AM EST, Black Friday online sales reached $490 million, with mobile share of visits at 57% and mobile share of sales at 40%, according to Adobe Digital Insights.

Thanksgiving day online sales totaled $1.93 billion, with online sales growth of 11.5%, the data showed. Top grossing electronics were: Samsung (SSNLF) 4k TVs, Apple (AAPL) iPads and Microsoft's  (MSFT) Xbox. Top grossing toys included electric scooters and vehicles for kids, drones and lego sets, Adobe noted. 

#BlackFriday was trending on Twitter and consumers, companies and even CEOs took to the social media platform to talk about the shopping event. There were also nearly 4 million posts with "#BlackFriday" on Instagram by midday today. 

T-Mobile (TMUS) CEO John Legere took the opportunity to encourage customers to switch to his network:

.@Verizon customers when they're continually shocked by overages on their bill. Go switch to @TMobile this #BlackFriday!!! pic.twitter.com/rAsBFG4i6b

— John Legere (@JohnLegere) November 25, 2016

Even President-elect Donald Trump's campaign is offering discounts on merchandise:

Trump offers #BlackFriday sale on official "Trump Gear" https://t.co/EEg39dJkX5 pic.twitter.com/BbUyz21GUJ

— The Hill (@thehill) November 25, 2016

Others shared funny memes: 

Rollin' thru #BlackFriday like... pic.twitter.com/g7lS78o5UT

— NBA on TNT (@NBAonTNT) November 25, 2016

Trying to survive #BlackFriday like.... pic.twitter.com/a0g9JI44UD

— Jon Snow (@LordSnow) November 25, 2016

Headed to the stores on #BlackFriday like...���� (NSFW) https://t.co/eNaRYmFKbC

— Bleacher Report (@BleacherReport) November 25, 2016

And some consumers shared their purchases:

My first ever(and probably last)Black Friday purchase. pic.twitter.com/eX68f9y3iR

— Drewdrop (@Mr_whistlepig) November 25, 2016
 

#charizard #pokemon #pokemongo #blackfriday

A photo posted by ������������������ (@gabrilee21) on

 

#blackfriday yup

A photo posted by Dana Martin-Kelly (@wabushgirl) on

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