Today's all about the deals -- all around the country, the leftover turkey is in the fridge, and folks are flocking to shopping centers for the best prices of the year.
There's a much more interesting price story shaping up on Wall Street this afternoon: the S&P 500 is hitting new all-time highs during Black Friday's truncated trading session.
Those new highs in the big index are driving breakouts in some of the biggest stocks on the market this fall. And that means that today's price action could turn into much bigger buying opportunities in the week ahead.
To take advantage of that bullish sentiment, we're turning to the charts for a technical look at five large-cap stocks that are breaking out.
First, a quick note on the technical toolbox we're using here: technical analysis is a study of the market itself. Since the market is ultimately the only mechanism that determines a stock's price, technical analysis is a valuable tool even in the roughest of trading conditions. Technical charts are used every day by proprietary trading floors, Wall Street's biggest financial firms, and individual investors to get an edge on the market. And research shows that skilled technical traders can bank gains as much as 90% of the time.
Every week, I take an in-depth look at big names that are telling important technical stories. Here's this week's look at five big stocks to trade.
Leading off the list is $56 billion energy producer EOG Resources (EOG) . EOG has been a major beneficiary from the about-face in energy prices in 2016, rallying more than 36% on a price basis since the calendar flipped to January. Don't worry if you've missed that rally in EOG so far -- this stock looks ready to kick off a second leg higher in the final stretch of the year.
EOG is currently forming an ascending triangle pattern, a bullish continuation setup that's formed by horizontal resistance up above shares at $97.50, and uptrending support to the downside. Basically, as EOG pinballs between those two technically significant price levels, it's been getting squeezed closer and closer to a breakout through that $97.50 price ceiling. When that happens, EOG will be back in breakout mode, and it's time to be a buyer.
The side-indicator to watch in EOG Resources is relative strength, the line down at the bottom of the stock chart. EOG's relative strength line has been in an uptrend of its own stretching back to January, signaling that this stock continues to outperform the broad market, even now. Shares are within striking distance of their $97.50 breakout level this week. Keep a close eye on this trade.
We're seeing the same price setup in shares of $78 billion consulting stock Accenture (ACN) . Accenture has been forming an ascending triangle setup of its own for the last couple of months, signaling more upside could be in store for shareholders after a 15.3% year-to-date run. For Accenture, the big breakout level to watch this week is long-term resistance at $120, a price level that's being tested with Black Friday's trading slightly above that level.
If shares can hold above $120 through the close Friday, look to buy this stock on Monday.
You might be wondering -- what's so special about that $120 price level in particular? Put simply, it identifies a crucial level for buyers and sellers. While the ascending triangle pattern on Accenture's chart is a useful way to identify where the buy signal happens, simply drawing lines on a chart isn't the thing that makes it tradable. Instead, the "why" for Accenture comes down to basic supply and demand for this stock's shares themselves.
The $120 resistance level is a price where there has been an excess of supply of shares; in other words, it's a spot where sellers have been more eager to step in and take gains than buyers have been to buy. That's what makes a breakout above $120 so significant -- the move means that buyers are finally strong enough to absorb all of the excess supply above that price level.
It's been a rough run for shares of $57 billion REIT Simon Property (SPG) . Shares of Simon Property have shed almost 19% of their market value since peaking back in late July, correcting hard as investors get concerned about the prospect of higher interest rates on high-yield investments like real estate investment trusts.
That's the bad news. The good news is that shares of Simon Property are finally looking "bottomy" this fall.
Simon Property is currently forming a double bottom, a bullish reversal setup that looks just like it sounds. The double bottom is formed by a pair of swing lows that bottom out at approximately the same price level -- they're separated by a peak that marks the breakout level for the pattern. In Simon Property's case, that breakout price tag comes in at the $185 resistance level.
Momentum, measured by the 14-day RSI up at the top of Simon Property's chart, adds some extra evidence to a bullish reversal here. Our momentum gauge made a pair of higher lows as this stock's price was bottoming, a bullish divergence that indicates buying pressure is actually building behind the scenes. Once Simon Property trades above $185 again, it becomes a buy.
Itau Unibanco Holding
Things are looking pretty straightforward in shares of $61 billion Brazilian bank Itau Unibanco Holding (ITUB) . Since March, this big overseas financial firm has been bouncing its way higher in a well-defined uptrending channel, giving investors plenty of opportunities to pull the trigger on this trade on the way up. Itau Unibanco is still a "buy the dips stock" this fall.
The uptrend in Itau Unibanco is formed by a pair of parallel trendlines that have contained almost all of this stock's price action since this summer. In other words, every test of the bottom of the channel over that uptrend period has provided a low-risk, high-reward buying opportunity in Itau Unibanco. So, as shares touch that same support level for a fifth time here, it makes sense to buy the next bounce higher.
Actually waiting for that bounce is important for two key reasons: it's the spot where shares have the most room to move up before they hit resistance, and it's the spot where the risk is the least (because shares have the least room to move lower before the channel breaks, invalidating the upside trade). Remember, all trend lines do eventually break, but by actually waiting for the bounce to happen first, you're ensuring Itau Unibanco can actually still catch a bid along that line before you put your money on shares.
Finally, things are starting to look pretty interesting in shares of social networking giant Facebook (FB) . Facebook has been looking somewhat corrective lately, shedding about 9.7% of its market value since peaking back in late October. "Correction" is the key word here -- the recent reversal in Facebook's shares haven't changed this stock's long-term price trajectory. And now, a classic bullish reversal pattern is coinciding with a long-term uptrend line.
Translation: we're getting some extra evidence for an up-move in Facebook.
Since the beginning of November, Facebook has been forming an inverse head and shoulders pattern, a bullish reversal setup that signals exhaustion among sellers. The pattern is formed by two swing lows that bottom out at approximately the same level (the shoulders), separated by a lower low (the head). The buy signal comes on a move through Facebook's neckline, currently at $123. A breakout above $123 means that Facebook is bouncing off of its long-term uptrend line, making a push to new all-time highs likely.Remember to be reactionary if you decide to trade Facebook. Like with any of the other setups on our list, Facebook doesn't actually become a high-probability buy until after the breakout actually happens. Don't make the mistake of trying to anticipate the move above $123 beforehand.