NEW YORK (TheStreet) -- Target (TGT) anticipates a robust upcoming Holiday season due to the health of the consumer, as well as its efforts to create great shopping experiences, CEO Brian Cornell said on CNBC's "Squawk on the Street" on Friday morning.
In fact, yesterday Target.com had its biggest day in history, Cornell said. "So from an online standpoint, lots of visists to our site, great traffic," and the stores expect that to "translate into a really positive holiday season."
The record-breaking results from Thanksgiving Day indicate that Target has a "good plan" for the Holidays and that shoppers are reacting positively to it, he added.
Part of that strategy includes making a positive shopping experience for consumers, whether that's online or in stores, Cornell said. Target wants to put "magic" in both shopping options. In particular, the store wants to make sure ordering online is easy and ordering for in-store is convenient.
"So we think the combination of being able to shop in our great stores, having a good online experience, but also giving all of our guests the opportunity to order online and pick up in our stores is really important to our future," Cornell said.
Target does intend to run promotions during the Holidays, but that's because this season is "always promotional," he claimed.
Target's sales for the Holidays will also be helped by a health consumer, Cornell noted. Low interest rates and low fuel prices mean that we're going to see an "optimistic" consumer throughout the season.
Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.
TheStreet Ratings team rates Target as a Buy with a ratings score of B. This is driven by some important positives, which the team believes should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks the team covers.
You can view the full analysis from the report here: TGT