DUBLIN, Nov 25, 2016 /PRNewswire/ -- Research and Markets has announced the addition of the "Global Automotive Active Seat Head Rests Market 2016-2020" report to their offering.
The report forecasts the global automotive ASHR market to grow at a CAGR of 8.74% during the period 2016-2020. The report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. Biometrics essentially refers to methods of measurements based on human biology. This technology aims at accurately identifying physical parameters of individuals, such as voice, finger or palm print, an iris structure and typing rhythm, to predict the correct match. In the past couple of years, the automotive industry has been exploring this technology to enhance the functionality and continence of automobiles. Typically, the application of biometric technology in the automotive segment includes vehicle access, ignition permission, anti-theft systems, and on-board communication program among others. According to the report, the quest for automobile safety is considered as one of the key drivers in the development of advanced automobile safety systems. Advanced safety and security features are no longer limited to premium vehicles. Consumers are now more aware of safety systems and technologies, and are taking an interest in improving their vehicles' safety systems. As a result, electronic equipment such as cameras and sensors are now being installed, even in entry-level vehicles. This has increased the demand for in-vehicle electronic devices to examine situations and prevent accidents. Further, the report states that the very nature of ASHR itself necessitates the combination of software and hardware. Hardware as a term in ASHR usually refers to mechanisms used for actively aligning the system in the event of a rear-end collision. Software refers to controlling algorithms, which directly interface with exterior sensors, the vehicle's inertial measurement unit (IMU), as well as collision detection sensors. These are required to determine the magnitude of movement, which, in turn, is desirable for the ASHR mechanism.