The stock, down nearly 29%, has been punished after a disappointing third quarter, Hero 5 Black production issues, the recall of its Karma drone and a weak outlook. The company also faces increased competition from smart phones that offer improved video functions.
The stock is down 40% since the first week in October.
A number of analysts have downgraded the stock, and investor sentiment has touched yet another low. Yet the company isn't beyond hope.
GoPro has undeniably clever products that fit the public's rising interest in chronicling nearly everything in life. Products that fuel and feed demand are a good starting point for any company's growth.
Shares of GoPro were flat in Friday trading.
Consider these three things that GoPro must do to execute a comeback.
1. Focus on its strengths. GoPro's foray into drones may have once seemed attractive, but it was far removed from the company's core business.
The company has reversed a large part of the stock gains it enjoyed after announcing five new cameras and a Karma drone in September.
Instead of focusing on drones, Chief Executive and Founder Nicholas Woodman should move in quickly to manage production issues that led to lower-than-expected launch volumes for the Hero 5 Black camera. The company anticipates difficulties in meeting demand during the fourth and first quarters.