ONCHAN, Isle of Man, November 23, 2016 /PRNewswire/ -- Sporting superstars go head to head to out-do each otherinlatest series of videos Following the worldwide success of the #raiseit social duelling video campaign, PokerStars, an Amaya Inc. (Nasdaq: AYA; TSX: AYA) brand, has launched a new #raiseit campaign today featuring Team PokerStars SportsStar Cristiano Ronaldo and famous basketball player Dwyane Wade. (Photo: http://photos.prnewswire.com/prnh/20161123/442611 ) (Photo: http://photos.prnewswire.com/prnh/20161123/442612 ) Ronaldo and Wade battle it out by responding to challenges set by the other in a series of playful yet competitive #raiseit videos. The sporting pair showcase impressive football and basketball skills and tricks as they take turns to #raiseit to the next level with inventive video challenges in a bid to out-do each other. The concept behind the #raiseit campaign is a fun take on the poker mentality of raising the pot or stakes in order to 'one-up' your opponent. It showcases the competitive nature of poker and sport, and the focus, tenacity and endurance needed to succeed in both activities. Ronaldo said: "Challenges often bring out the best in people and #raiseit is all about that so I'm really happy to be part of it. Creating these videos allowed Dwyane and I to showcase some crazy tricks, and take each other on outside of the pitch and court. I think I have set the bar high for Dwyane, so we'll see what kind of skills he brings to the table in the next few months." Dwyane said: "I really enjoyed coming up with unique #raiseit ideas to out-smart Ronaldo. The challenge not only pushes boundaries but gets your imagination going. It gets you thinking, 'What can I do to get that person fired up? And how can I think ahead and outsmart their response before they even act?' It's going to be a lot of fun to see how it plays out."