DAYTON, Ohio, Nov. 23, 2016 /PRNewswire/ -- Vivial, a groundbreaking ad tech company that offers a full range of customer engagement tools to help businesses enhance the way they connect with customers, build loyalty, manage content and track results, is celebrating the value local businesses bring to our communities by participating in this year's Small Business Saturday®, taking place on November 26. Small Business Saturday is a day dedicated to supporting local small businesses and strengthening and celebrating communities across the country. "According to the U.S. Small Business Administration, as of 2015, small businesses nationwide accounted for 63 percent of net new private-sector jobs and created and represented 99.7 percent of firms with paid employees," said Jim Continenza, chairman and CEO of Vivial. "We are proud to be involved in this ceremonial kick-off of the holiday shopping season and to recognize the importance of supporting small businesses, the jobs they create, and the culture they instill in our local communities." Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2015, 95 million consumers shopped at small businesses on Small Business Saturday and spent an estimated $16.2 billion at independent retailers and restaurants on the day, according to the 2015 Small Business Saturday Consumer Insights Survey. 1 The day was also championed by elected officials in all 50 states and Washington, D.C., including President Obama. Vivial recognizes the importance of supporting small businesses, the jobs they help create, and the culture they instill in local communities. According to the U.S. Small Businesses Administration, as of 2014, small businesses nationwide accounted for 63% of net new private-sector jobs created and represented 99.7% of firms with paid employees. 2 As part of this celebration, Vivial will profile success stories of its local SMB customers throughout the country to showcase how their clients are strengthening their communities. Vivial will share these success stories on social media and on its website. Merchants and consumers can learn more about Small Business Saturday and get involved by visiting ShopSmall.com. ABOUT VIVIAL: Vivial is a groundbreaking ad tech company that offers a full range of customer engagement tools to help businesses enhance the way they connect with customers, build loyalty, manage content and track results. Vivial's mission is to help our customers grow their business, whether that is with our easy-to-use and affordable local online marketing technology or a custom marketing campaign that we create, implement and monitor. We help businesses of all types increase their visibility using turn-key solutions, allowing our customers to get back to running their business while we work behind the scenes to get them results.