TORONTO, Nov. 23, 2016 /CNW/ - The Salvation Army has launched its 2016 Christmas Kettle Campaign. Now in its 126 th year, the annual holiday campaign seeks donations from the public to help The Salvation Army assist millions of Canadians living in poverty. With one in 10 Canadians struggling to make ends meet, The Salvation Army's advertising campaign focuses on the fact that " Poverty isn't always easy to see, especially during the holidays." With a national $21-million fundraising goal, the Christmas Kettle Campaign enables local Salvation Army units in 400 communities across Canada help individuals and families with the basic necessities of life, such as food, clothing and shelter. Contributions also allow The Salvation Army to continue operating its life-changing programs, such as substance abuse recovery, housing supports, job and skills training, and budgeting and education classes, which help people find a way out of poverty, permanently. "The Salvation Army has provided hope and dignity for more than 130 years through the generosity of our donors and volunteers," says Major Les Marshall, Territorial Public Relations and Development Secretary. "Hosted at more than 2,000 locations across Canada, the annual Christmas Kettle Campaign is our largest fundraising drive of the year and would not be possible without the thousands of kettle workers who volunteer their time." Every donation to a Christmas Kettle remains in the community in which it was given, in order to help local people in need. Last year, The Salvation Army helped over 1.9 million people in need. More information about the work of The Salvation Army can be found in our Annual Report at: http://salvationarmy.ca/annualreview_1516/.