PUNE, India, November 23, 2016 /PRNewswire/ -- The global mobile coupons market, an analyst says one of latest trends in the market is leverage social media channels for better customer connectivity and market penetration. Customers look for click-to-call or click-to-chat options through different devices such as smartphones or tablets and this is likely to the top cell phone vendors to boost the quality of customer experience. Digital marketing platforms are the best way to keep customers engaged and promote cell phone coupons and loyalty products. Complete report on mobile coupons market spread across 61 pages, analysing 4 major companies and providing 34 data exhibits now available at http://www.reportsnreports.com/reports/759410-global-mobile-coupons-market-2016-2020.html. This analyst forecast the global mobile coupons market to grow at a CAGR of 73.14% during the period 2016-2020. According to the mobile coupons market report, one of the primary drivers in the market is growth in smartphone and Internet users. With the rise in Internet users, new vendors are providing m-commerce services on cell phones and tablets that will allow users to make instant purchases. This will result in the rise in online purchases though cell phones during the forecast period. The top vendors are trying to provide a range of innovative payment, loyalty, and insight services from mobile loyalty to digital wallets, which will hike the number of mobile Internet users. The always-connected mobile customers are rapidly changing the face of Internet commerce across all primary sectors. Characterized by the presence of several vendors from international and regional markets, the smartphone coupon market appears to be fragmented and is highly competitive. The level of competition among the mobile coupons market players is expected to intensify in the coming years, and this is mainly due to the increased use of mobile wallets, especially for shopping. Analysts predict that the international mobile coupon companies will start following M&A strategies and will grow inorganically during the next four years by acquiring smaller vendors.