NEW YORK, Nov. 23, 2016 /PRNewswire/ -- The Toy Industry Foundation (TIF) has announced that the 2017 Toy of the Year (TOTY) Award finalists are being featured on amazon.com/toty and toysrus.com through February 2017, providing shoppers with unprecedented access to a comprehensive "toy hotlist" selected by toy and play experts. For the first time, TOTY finalists are identifiable on the Amazon and Toys"R"Us websites, letting shoppers know that the toys have been vetted by the esteemed industry awards program. Many companies with nominated products opted to take advantage of an additional opportunity, allowing them to gain more prominent visibility for their toys on the retailers' websites before, during and after the holiday season. These companies' toys and games are being highlighted on the retailers' homepages, across their websites, via social media/email channels, and in two Toys"R"Us inserts with a total circulation of 24 million. Frequently referred to as the "Oscars" of the toy industry, the TOTY awards program annually recognizes the top toys of the year. This year's nominees were reviewed and ranked by 25 judges, including toy and play experts, retailers, academics, and journalists, who considered each product's creativity, design and promotion; excellence; and marketplace acceptance before narrowing the field of 700 submissions to a slate of 100 finalists. Winners will be announced in February 2017. The TOTY awards program supports the work of the Toy Industry Foundation, the philanthropic arm of the North American toy industry. As such, many TOTY finalist companies have donated funds to the Foundation in support of a new research program that will explore the role of play in trauma-informed care for pediatric hospital patients and their families.