TEL AVIV, Israel, November 23, 2016 /PRNewswire/ -- Telesofia Medical, a company making medical information clear using personalized videos, is the winner of the Frost & Sullivan 2016 New Product Innovation Award for its novel patient engagement platform. Frost & Sullivan stated: "Telesofia has employed video technology to improve patient engagement in a manner that is truly personalized, dynamic, easy-to-understand, easy-to-use, and relevant. Frost & Sullivan firmly believes that Telesofia has developed a game-changing healthcare platform, one that enables long-term patient engagement while simultaneously adding value to society by way of improved long-term patient health, safety and reduced rates of readmissions." "We are excited and honored to receive the prestigious Frost & Sullivan's 2016 New Product Innovation Award", said Dr. Rami Cohen, CEO and Founder of Telesofia Medical. "This award further confirms the need for better patient engagement. Our technology is empowering patients with clear personalized video instructions without burdening their healthcare providers." "Telesofia's innovative health platform enables health providers to generate customized health videos for each patient, without requiring a special codec or app to be installed. Telesofia's platform is targeted more toward patients with a lower literacy level. The videos are personalized to each patient, taking into account their specific health conditions, medications, demographics, and lab results." said Priya Sharma, Business Analyst - Technical Insights at Frost & Sullivan. Telesofia Medical scored 9.5 out of 10 in new product attributes and customer impact on Frost & Sullivan report ( Free download). The second and third competitors scored 7.2 and 6 respectively. This highlights the significant advantage of the patient engagement platform which is based on personalized videos.