(Graphic: Business Wire)

Target Corporation (NYSE:TGT) today announced a new, unprecedented way to kick off Cyber Week: Target is offering 15 percent off nearly everything online and in stores for two days, from Sunday, Nov. 27, through Cyber Monday, Nov. 28.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161123005361/en/
(Graphic: Business Wire)

(Graphic: Business Wire)

"Target is building on last year's record-breaking Cyber Monday event with a truly spectacular two-day offer," said Mike McNamara, chief information and digital officer of Target. "We're giving guests a compelling opportunity to save 15 percent across Target's broad assortment, plus the flexibility to shop the offer for two days in a way that's most convenient to them - whether they want to shop online or in a store."

The sitewide, storewide 15 percent discount - which will go live online early Sunday morning, Nov. 27 - will simply be applied at checkout both online and in stores during the two-day sale. No online promo code or in-store coupon will be required. New this year, Target is expanding the 15 percent off discount to include all gaming consoles, iRobot vacuums, KitchenAid appliances and all Apple products - including iPhone and Apple Watch. And, as always, all online orders on Target.com ship for free throughout the holidays.

In addition, guests can visit Target.com/WeeklyAd beginning Sunday, Nov. 27, to view a selection of week-long Cyber Week deals, available only at Target.com from Nov. 27 through Dec. 3. Guests will find discounts on gifting items across electronics, toys, home and more. Top deals include:

To read Mike McNamara's perspective on why online-only events like Cyber Monday are shifting to become in-store events too, check out A Bulleye View.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,802 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.

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