Companies missing wide-open chances to connect with their clients need to put their heads in the cloud, says Rich Daly, CEO of Broadridge Financial Solutions (BR) .
Literally speaking, the new Broadridge Communications Cloud.
The Broadridge Communications Cloud connects the company's network of 900 brands, 138 million recipient households, and five billion annual communications, to a network of 10 digital channels, including Amazon (AMZN) , Dropbox, and Evernote, enabling brands and consumers to interact in new ways.
For example, a consumer could be told the energy she used over the past quarter was 20% higher than last year at this time and then be offered tips to save energy.
"Every time a consumer receives statements, bills or other essential customer communications through the mail or via a PDF online, brands miss an opportunity to create a deeper engagement with that individual," said Daly.
Daly added that the Broadridge Communications Cloud also creates a "network effect," meaning that brands that are not yet connected to a specific consumer online can now be connected when other brands first create a digital relationship with the same consumer.
Earlier this month Broadridge Financial Solutions reported fiscal first-quarter net income of $33.7 million, or 36 cents per share on a per-share basis. The results fell short of Wall Street expectations of 38 cents per share. The technology outsourcing outfit posted revenue of $895.3 million in the period, which topped Street forecasts of $882.6 million.
Shares of Broadridge sold off in the wake of the earnings miss, after a solid performance for most of the year. The stock snapped back after Election Day, however, following financial stocks higher on the hope of reduced regulations. The stock is up 22% year-to-date.