A notice on the technology giant's website advertises a one-day shopping event on Friday, Nov. 25, but doesn't provide any further details on which items will be included in the sale, despite featuring a dominant image of the Apple Watch.
The deals appear to be available both online and in stores.
The site also promotes the company's Apple Store app and free two-day delivery, while encouraging customers to take advantage of extended in-store hours.
The move marks an end to Apple's one-year hiatus from offering Black Friday deals.
Apple's senior vice president of retail Angela Ahrendts said last year that it wouldn't have any Black Friday promotions because "being good to your employees will always be good for your business," according to Fortune.
Apple has never really provided steep Black Friday discounts. In the past, Apple has offered $100 off on Macs that typically retail for more than $1,000, Fortune reports.