DALLAS, Nov. 22, 2016 /PRNewswire/ -- The Gents Place, an ultra-premium men's grooming and lifestyle club, announced today it is aggressively targeting expansion throughout the state of Florida, bringing the artful fusion of traditional men's grooming techniques paired with modern spa amenities and service offerings to the Sunshine State. As part of its expansion efforts, the men's grooming and lifestyle club aims to open at least 18 franchise locations, targeting major cities including Miami, Fort Lauderdale, West Palm Beach, Tampa, St. Petersburg, Sarasota, Naples, Orlando and Jacksonville, among others.
"Male grooming is a booming, multi-billion dollar industry as more men are looking for concepts that cater to their needs — including haircuts, shaves, and hand and foot repair, The Gents Place offers consumers high-end salon and spa treatments in a luxurious atmosphere," said Davis, who founded The Gents Place in 2008 with the first location in Frisco, Texas. "With strong demographic and socioeconomic relevance, Florida is an exciting market to expand our footprint and franchise development in these markets will prove to be a lucrative and valued investment for prospective owners." Additionally, NFL Hall-of-Famer and co-owner of The Gents Place Emmitt Smith will play an integral role in the brand's success throughout the Florida market and beyond. A native Floridian and inductee into the University of Florida Athletic Hall of Fame, Smith joined The Gents Place executive lineup after becoming a member in Dallas, crediting the quality of service and unparalleled guest experience for sparking his entrepreneurial interest in investing in the brand. The Gents Place prides itself on having one of the most unique service menus in the industry, epitomizing the exclusivity of an old world speakeasy paired with an upscale, welcoming country club atmosphere. Not only can guests enjoy an incredible hair service and shave in the best men's grooming and lifestyle clubs in town, they can also take advantage of all of the luxuries of a modern spa. In addition to offering men's grooming services, The Gents Place is a purveyor of hard-to-find retail goods from all over the world including Rascal, Truefitt & Hill and Lakme, among others.