NEW YORK, Nov. 22, 2016 /PRNewswire/ -- Medici Online Group, LLC's 'Turn ON' Personal Lubricant, offers a sleek, clean, fun, bold, silky & tasty approach to better feeling sex, with a variety of formulations to fit every customer's needs. Packaged in simple and discreet packaging, the 'Turn ON' line is conveniently available for purchase through the trusted Amazon.com platform…from the comfort of one's home, or on-the-go, via mobile shopping. Photo - http://photos.prnewswire.com/prnh/20161122/442142 Medici's marketing team has chosen to exclusively offer 'Turn ON' online because the selection of a personal lubricant is dependent on so many factors. No matter the circumstance prompting this purchase, they know shoppers will appreciate the opportunity to research, choose and purchase their preferred formula, at a competitive price, without being jostled, rushed or scrutinized in a drugstore or grocery aisle. Current statistics show that more people are utilizing personal lubricants than ever before. Research by the Center for Sexual Health Promotion has found that the use of personal lubricants is on the rise, especially by younger people. Of course, lubricants significantly help to reduce condom breakage, thus aiding in the prevention of both unintended pregnancies, and with the rise of sexually transmitted diseases, lubricant use has grown among all sexually active populations. Lubricants are a blessing to women of all ages who may suffer from vaginal dryness, caused by normal hormonal changes, emotional stress, alcohol and cigarette use, childbirth and nursing. Certain medications, including chemotherapy and also some personal hygiene products can often lead to pain and discomfort during sex. In a survey among women ages 18 to 68, research found that more than 62 percent have used sexual lubricants and 25 percent used them in the month prior to the survey. Just over 72 percent have said they use a lubricant because it makes sex more pleasurable for them and their partner.