SYDNEY, Nov. 22, 2016 /PRNewswire/ -- Diebold Nixdorf and Cuscal Limited, Australia's leading independent payment solutions provider, are exploring the benefits of beacon technology to drive connected commerce and shape the future of consumer transactions. Cuscal is currently testing this advanced technology on Diebold Nixdorf automated teller machines (ATMs) and software in its lab in Sydney.
Beacon technology, working in conjunction with consumers' mobile applications and Bluetooth, can enable financial institutions to detect and identify consumers as they approach an ATM or branch lobby. Utilizing beacon technology allows financial institutions to proactively tailor one-to-one marketing offers based on data such as the consumers' personal preferences and financial needs. "We are always looking for ways to deliver extra value to our clients and their customers," said Colin Sultana, Acting General Manager, Product and Service, Cuscal Limited. "Our rediATM network has ATMs in more locations around Australia than any other so this technology could be a very useful marketing and communication tool for our clients." According to a recent report, nearly 75 percent of consumers say personalized promotions influenced them to buy a product or service they had never purchased before. 1 Current approaches to personalized messaging at the ATM are based on targeting the consumer after the card is inserted. This project is focused on testing the responsiveness and effectiveness of identifying the consumer during the 'approach' phase of the consumer experience, rather than after the consumer has entered the 'transact' phase.